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The goal of sound logos per se is not inherently lofty or complicated – no, essentially, it is simply about making one’s brand audible and conveying its values as effectively as possible through sounds. The consuming audience thus experiences brands a bit more intensely through this means, and the brand itself is further strengthened by the judicious use of sounds. The effect achieved is by no means new. On the contrary – for thousands of years, acoustic means have been used to attract attention. One of the oldest examples of this is fanfares, which were used to represent different royal houses. But back to the present: for modern companies for whom solid, strong branding is important, a sound logo becomes

Brainsworld holt 1 x silbernen und 1 x bronzenen Panther nach Leoben 2 Trophäen des steirischen Werbepreises Green Panther für Brainsworld und die Projekte “Legends of Leoben – Mitarbeitermarketing” (Bereits unser zweiter Award für dieses Projekt) sowie “Live Congress Leoben – Pressekonferenz”. Besonders im Bereich Employer Branding konnten wir in den letzten Monaten Firmen eine solide Unterstützung bieten – es freut uns sehr, dass dieser Einsatz nun auch prämiert wurde. Vielen Dank, wir sind wirklich sehr stolz darauf und erweitern unseren Green Panther-Streak damit bereits auf 10 Jahre! Danke an die ganze Crew und unsere Kunden und Kundinnen, die mit uns diesen Weg gehen!Forward Ever Backward Never. Hier kommst du zum Artikel der Kleinen Zeitung: Steirischer Werbepreis : Schon wieder

Employer Branding is now visible at every corner… or perhaps, better said, at every intersection. What we’ve been prophesying to our clients for years is currently hitting with full force. The shortage of skilled workers is omnipresent today and is becoming increasingly visible to the masses through more or less successful measures. It feels like every third billboard, citylight, and the like is an attempt by (often desperate) companies to inspire future employees. And no, we’re not just talking about corporations here – it’s precisely the local companies we all know that are hit the hardest. They are competing for every employee. Companies are faced with a shortage that has not been seen in such magnitude before. In the companies