For many business users, a big question arises in the area of follower growth: How do I get followers to my page, and how do I keep them there – meaning, how do I engage and retain them? In today’s blog, we’re not talking about purchased followers but rather organic growth. Because what good is it to have well over 10k followers who neither interact nor align with your target audience? There are different answers to this, but one crucial key is definitely: Authenticity and Personality It’s not beneficial to use the most amazing stock photos and only work with high-end photography. The right mix is crucial. First and foremost, it’s important to appear natural and authentic in your photos.