Blog

Employer Branding is now visible at every corner… or perhaps, better said, at every intersection. What we’ve been prophesying to our clients for years is currently hitting with full force. The shortage of skilled workers is omnipresent today and is becoming increasingly visible to the masses through more or less successful measures. It feels like every third billboard, citylight, and the like is an attempt by (often desperate) companies to inspire future employees. And no, we’re not just talking about corporations here – it’s precisely the local companies we all know that are hit the hardest. They are competing for every employee. Companies are faced with a shortage that has not been seen in such magnitude before. In the companies