We have a very clear attitude with regards to logo design: Small, big or well-known brand – without an appealing logo…it is therefore hugely important for you and your company.
When you build business relationships, you try to win the customer over and hope to be able to appeal to him with your products or services – the first impression and any resulting interest is what matters in this context. Do you want to look as good as possible for your potential customer? Imagine the following scenario: Your company is like your baby and you only want the best for it. Your logo design has a huge effect on the previously mentioned “first impression”. It decides whether it makes “boooooom” and whether your company is sustainably anchored with your customers. The logo design is therefore an essential part of your growing brand and can be found in all areas and on all materials relating to your company. Business cards, stationery, email signature, website or on the product itself – customers are made aware of your logo and the resulting impression everywhere.
A well-designed logo has the power to communicate your ideas and values, and it helps to distinguish you from the competition and to make you stand out from the crowd. Before looking at your logo design, we at Brainsworld take a very close look at you and your company. We try to filter out your strengths and to find your USPs…we include these essential findings in our design decisions.
Your future target group plays a significant role in the creation of your logo design. Who is supposed to buy your products? At Brainsworld, various artists of various ages and with various approaches work on your logo design. You will receive several versions of your logo design to enable you to cover various application options. The designs may be mere word brands such as e.g. your company name in an exceptional and unique lettering or a word-picture brand, i.e. a combination of text and symbols. In 1962, who would have expected a golden “M” to become known all over the world or an apple that had a bite taken out of it to stand for high-end communication technology?
We always make time to give you extensive advice.
The costs for subsequent re-branding are often enormous; it is, therefore, important to consider everything and to get everything right as much as possible from the start.
We design every logo as if we did it for ourselves, including the technical and aesthetic considerations…we consider the psychological effects and pay attention to a scalable application.