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Brainsworld wins Bronze at the
IDA in Los Angeles.

Philipp Maier | Brainsworld 360° Agency 13. February 2023

At the 16th International Design Award in Los Angeles, Brainsworld 360° Agency from Leoben was awarded Bronze in the category ‘Multimedia/Social Media Campaign’ for the project ‘Live Congress Leoben.

LEOBEN/LOS ANGELES. The team at Brainsworld 360° Agency has struck again: at the 16th International Design Award (IDA) in Los Angeles, the Leoben agency received Bronze for its concept surrounding the Live Congress Leoben. This success once again demonstrates that Leoben’s expertise and creativity are gaining recognition internationally.

Brainsworld secures 5 trophies at the German Brand Award in Berlin.

Philipp Maier | Brainsworld 360° Agency 28. June 2022

The Brainsworld 360° Agency from Leoben cleaned up at the German Brand Award ceremony in Berlin, taking home five trophies. We extend our gratitude for receiving five awards in various categories, including Gold for the Live Congress Leoben in ‘Trade Fairs & Event Locations,’ Winner in ‘Influencer Marketing’ for the Influencer Box for Red Bull, and Winner for Scherübel Installationen in ‘Heating & Bathroom.’ We are truly delighted about these accomplishments. A big thank you to our entire team. #brnswrld #award #livevongress #gold #germanbrandaward #thx Thanks to the whole crew and our clients who are on this journey with us! Forward Ever Backward Never. You can find the article from Kleine Zeitung: https://www.kleinezeitung.at/steiermark/leoben/6151173/German-Brand-Award_Brainsworld-holt-mit-Konzept-fuer-Live-Congress

Sound logo. The often underestimated brand booster.

Mike Reiter, MSc | Brainsworld 360° Agency 26. February 2022

The goal of sound logos per se is not inherently lofty or complicated – no, essentially, it is simply about making one’s brand audible and conveying its values as effectively as possible through sounds. The consuming audience thus experiences brands a bit more intensely through this means, and the brand itself is further strengthened by the judicious use of sounds. The effect achieved is by no means new. On the contrary – for thousands of years, acoustic means have been used to attract attention. One of the oldest examples of this is fanfares, which were used to represent different royal houses. But back to the present: for modern companies for whom solid, strong branding is important, a sound logo becomes

Oops, we did it again!

Mike Reiter, MSc | Brainsworld 360° Agency 2. December 2021

Brainsworld holt 1 x silbernen und 1 x bronzenen Panther nach Leoben 2 Trophäen des steirischen Werbepreises Green Panther für Brainsworld und die Projekte “Legends of Leoben – Mitarbeitermarketing” (Bereits unser zweiter Award für dieses Projekt) sowie “Live Congress Leoben – Pressekonferenz”. Besonders im Bereich Employer Branding konnten wir in den letzten Monaten Firmen eine solide Unterstützung bieten – es freut uns sehr, dass dieser Einsatz nun auch prämiert wurde. Vielen Dank, wir sind wirklich sehr stolz darauf und erweitern unseren Green Panther-Streak damit bereits auf 10 Jahre! Danke an die ganze Crew und unsere Kunden und Kundinnen, die mit uns diesen Weg gehen!Forward Ever Backward Never. Hier kommst du zum Artikel der Kleinen Zeitung: Steirischer Werbepreis : Schon wieder

picture, bildwelt, kommunikation, bilder

“A picture is worth a thousand words”… oder so

Sabrina Puchmayr | Brainsworld 360° Agency 9. November 2021

Bilder als visuelles Kommunikationsmittel zu nutzen, ist komplexer als ein Foto mit dem Smartphone zu schießen. Durch den richtigen Einsatz der Fotografie kann der Charakter einer Marke einfach nach außen getragen werden. Bilder transportieren Emotionen, die vom Endkunden schnell erfasst und verstanden werden können. “Wie sieht DEINE Bildwelt aus?” Wie definierst du jetzt eine Bildsprache, die auch wirklich zu dir passt? Es gibt viele Dinge zu berücksichtigen. Verschiedene Variablen wie z.B. Perspektive, Schärfe, Kontrastverhältnisse, Licht usw. müssen vorab gut überlegt werden. Die Farbgebung der Bilder sollte mit der Corporate Identity harmonieren. Zusätzlich zu den technischen Aspekten musst du dir überlegen WAS und vor allem WIE du es zeigen möchtest. Motiv und Inszenierung sind dabei wichtige Mittel, um dein Kommunikationsziel bestmöglich

Follower growth on social media in the B2B sector

Joe Liebminger | Brainsworld 360° Agency 19. October 2021

For many business users, a big question arises in the area of follower growth: How do I get followers to my page, and how do I keep them there – meaning, how do I engage and retain them? In today’s blog, we’re not talking about purchased followers but rather organic growth. Because what good is it to have well over 10k followers who neither interact nor align with your target audience? There are different answers to this, but one crucial key is definitely: Authenticity and Personality It’s not beneficial to use the most amazing stock photos and only work with high-end photography. The right mix is crucial. First and foremost, it’s important to appear natural and authentic in your photos.

SEO is not boring!

Regina Mösenbacher, BA | Brainsworld 360° Agency 16. August 2021

I don’t just say this to myself but to anyone willing to listen. Because SEO – Search Engine Optimization is not boring. Really, it’s not. I like to make jokes about it, but it’s the most exciting thing there is. And why SEO is so fascinating and relevant, I’ll explain to you based on its key benefits. WTF is SEO? Let’s start at the beginning so that everyone knows what SEO is all about. Search Engine Optimization (SEO) is a small step in search engine marketing – but a giant leap for your reach. SEO aims to ensure that your business is top-listed on a search engine, reaching potential customers. However, it’s not just about gaining customers; the visibility of

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Two-Dimensional Employer Branding. The entire company is on board, searching for corporate influencers.

Mike Reiter, MSc | Brainsworld 360° Agency 22. July 2021

Employer Branding is now visible at every corner… or perhaps, better said, at every intersection. What we’ve been prophesying to our clients for years is currently hitting with full force. The shortage of skilled workers is omnipresent today and is becoming increasingly visible to the masses through more or less successful measures. It feels like every third billboard, citylight, and the like is an attempt by (often desperate) companies to inspire future employees. And no, we’re not just talking about corporations here – it’s precisely the local companies we all know that are hit the hardest. They are competing for every employee. Companies are faced with a shortage that has not been seen in such magnitude before. In the companies