Blog

The Metaverse – a term we hear more and more, but what does it actually mean for brands and businesses? Simply put, it’s a new, digital world where people live, work, play, and shop as avatars. And right here lies a huge opportunity for brands to present themselves in completely new ways.At Brainsworld, we are deeply engaged with this topic and its potential for branding and marketing. One thing is clear: this virtual world is far more than just a passing trend. It will revolutionize how brands interact with their target audiences. Companies that hop on this train early will secure a clear competitive advantage. What is the Metaverse, and why is it becoming more important?The Metaverse is a digital

We at Brainsworld360° are thrilled that our promotional campaign for the new KLIPP Bonus Club app has won two prestigious awards – the International Design Award (IDA) in Los Angeles and the London International Creative Competition.
Innovation through AI Integration

With the “KLIPP Bonus Club Campaign,” we set new standards. Instead of traditional photoshoots, we used 360° AI-generated characters, enhanced with our graphic expertise and strategic claim placement. The result?

Through our future collaboration with the ILS (Independent Logistics Society), we strive to develop inspiration, innovation and interaction in the fields of logistics, event branding and design. The cooperation is intended to further expand the global ILS network of experts and aims to inspire the community once again with state-of-the-art events. A big thank you goes to Gerald Hofer (Knapp CEO) and Kajetan Bergles (ILS Head) for their trust!We are delighted. #InnovationInLogistics #brnswrld #ILSBrainsworld #event Excerpt from the ILS press release: Digitalization and sustainability in logistics The Independent Logistics Society focuses on current topics and challenges as well as innovations and solutions. The focus is on making these accessible to an even broader public and thus promoting the international development and expansion of

We at Brainsworld360° are thrilled to announce our latest success at the prestigious DNA Paris Design Awards. We not only won in one but in two categories – this time paying homage to our passion for minimalist design. Our work for the hairdressing and styling group ‘Hairlodge,’ which operates a salon at the Stanglwirt in Tyrol among other locations, secured our victory in the Print Advertising category. This award is a testament to the effectiveness of minimalist design. Frederic Elsner, CEO of Hairlodge, commented: ‘The trophy we’ve won will have a place of honor in our Stanglwirt salon.’ Award in Logo Design Our success in the Graphic-Logo category for the simplified logo design of ‘Frontline,’ an organizer for corporate and

At Brainsworld360°, we consistently embrace minimalist design as a core design philosophy, focusing on simplicity, clarity, and elegance. This approach allows us to create projects that are easily understandable, user-friendly, and timeless. However, we flexibly tailor minimalism to the individual needs of the client and the associated project. In essence, minimalism involves reducing design to its essential elements and establishing a clear visual hierarchy. We highly value this approach as it promotes simplicity and clarity, leading to an enhanced user experience. The application of minimalism Our application of minimalism is indeed versatile and adapts to each project. We employ reduced colors, simple yet clear typography, and deliberate whitespace to highlight the essential – getting rid of the frills, so to

As branding experts, we understand that today’s business landscape is more complex than ever. In this ever-changing environment, the ability to adapt and have a comprehensive view of marketing is crucial and presents a significant challenge. That’s precisely why, at Brainsworld, we have been offering 360° solutions for years to assist businesses in achieving their growth objectives and fortifying their brands. In this blog post, we shed light on how to realize goals and enhance brand awareness and reach. Enhanced Visibility and Brand Awareness A crucial component of a successful marketing strategy is visibility. In a world where businesses compete for attention, standing out visually is essential to avoid getting lost among countless others. At Brainsworld, we leverage our expertise

Iron Road for Children, Brainsworld, and FFS-Booking secured Gold at the Austrian Event Award, thereby being honored as Austria’s best Charity Event of the year 2022.

LEOBEN. The Austrian Event Award (AEA) is considered the most important industry award for Live Marketing Events ‘made in Austria.’ Since 1996, this award has been recognized as the ‘most beautiful way’ to honor and celebrate the successes of the Austrian Live Marketing industry.

A Controversial Topic with Pros and Cons. Artificially generated artworks are booming. They contain graphics, artworks, and sujets created using algorithms and artificial intelligence. The artworks can be produced or presented in various formats and styles, such as photography, painting, or digital art, and may offer an “alternative” to handmade subjects.