A Controversial Topic with Pros and Cons
Artificially generated artworks are booming. They contain graphics, artworks, and sujets created using algorithms and artificial intelligence. The artworks can be produced or presented in various formats and styles, such as photography, painting, or digital art, and may offer an “alternative” to handmade subjects.
What are the advantages of artificially generated artworks?
- Efficiency: Artificially created artworks can be produced much faster and at lower cost than handmade sujets. These advantages can save time and resources.
- Personalization: AI can be used to personalize artworks based on customer data for more targeted and effective advertising.
- Scalability: AI-generated artworks can be easily adapted to different channels and formats to reach a wider audience.
- Creativity: They can also inspire creative approaches and ideas that human designers may rarely or never consider.
What are the disadvantages of artificially generated artworks?
- Lack of originality: Artificially created artworks may be perceived as generic or unoriginal by viewers as they are essentially based on algorithms and may not necessarily reflect the artistic vision or creativity of a human designer.
- Error risk: There is a risk that this kind of artworks may be improperly created due to errors or flaws in the algorithm, which could lead to negative customer reactions. (Of course, this is not always the case.)
- Lack of human touch: They also may not provide the human touch or empathy that customers and end-users expect.
- Technology dependency: Using artificially created artworks requires a strong dependence on technology and may ultimately replace human work. (Whether this is desirable is up to the individual.)
It should be noted that they may not necessarily replace all manually created sujets. However, a combination of both approaches can already achieve really good results.
Like many other tools, such artworks can have advantages and disadvantages in the advertising industry. While they can promote efficiency, personalization, scalability, and creativity, there is always a risk that they will be perceived as generic or unoriginal. As mentioned earlier, a lack of human touch and empathy may also be perceived by viewers. Ultimately, the decision to use artificially generated artworks or not depends on the individual needs and goals of the customer. Weighing the pros and cons definitely makes sense… However, what is already a fact is that the topic is really exciting and fun.