I don’t just say this to myself but to anyone willing to listen. Because SEO – Search Engine Optimization is not boring. Really, it’s not. I like to make jokes about it, but it’s the most exciting thing there is. And why SEO is so fascinating and relevant, I’ll explain to you based on its key benefits.
WTF is SEO?
Let’s start at the beginning so that everyone knows what SEO is all about. Search Engine Optimization (SEO) is a small step in search engine marketing – but a giant leap for your reach. SEO aims to ensure that your business is top-listed on a search engine, reaching potential customers. However, it’s not just about gaining customers; the visibility of your company, brand, product, or service is accordingly boosted.
The goal of search engine optimization is to make your website highly attractive and user-friendly for website visitors, both technically and in terms of content.
He who seeks shall find
Put yourself in the shoes of a searcher. Google your product or company. Do some competitors appear in the Google search results ahead of you? Then it’s time to take action to be found. Compared to traditional methods of customer acquisition, online marketing has a significant advantage: you’re not actively seeking customers; instead, you’re discovered by customers.
The question many will now ask is:
How do I get found?
And how can I acquire new customers?
Sounds exciting so far? You bet!
Here are the five most attractive and exciting reasons why your company should invest in SEO:
- Expand your visibility to the universe
Reaching the universe is challenging, but with the right SEO measures, you’re already close. The right content with relevant industry keywords, informative posts, and regular updates are crucial for visibility. Currently, an average of 65,000 searches is performed on Google every second, and that’s just on Earth! This number will increase dramatically in the future as the world becomes more mobile and digital with each passing day.
2. Attention, the Internet is Growing
Who doesn’t know this: you’re on the go, feeling hungry, and bam, you Google where the nearest restaurant is. Which one will be on top? Exactly: the restaurant that uses SEO.
Internet traffic will continue to rise, and so will the use of search engines. SEO has already gained significant importance, but it will continue to grow exponentially.
To avoid getting lost in the crowd, keywords play a crucial role again, as they ensure your visibility. It’s crucial which keywords you use and how often these words appear in your content. Keywords are excellent indicators of search intent, providing not only a better ranking but also higher credibility than other results below you.
3. Get to Know Your Customers Better
You don’t get to know your customers through Tinder; you do it through statistics. These not only help you optimize your website but also improve your products or services.
By implementing additional features like Google Analytics, you gain crucial information about your customers. Location, age, and gender play a significant role.
These statistics answer the following questions:
- How do your customers find your website?
- Which page interests them the most?
- How do they behave on the website?
4. Create a Unique User Experience
Create such an exciting user experience that even Bob the Builder would be amazed at the website’s construction. Because search engine optimization now recognizes whether there is an excellent user experience. Yes, we can do it.
An important aspect is the structuring of your content so that direct search queries can be answered. If you use an important keyword more often in your content, Google will take better notice of you. And once Google notices you, you not only rank first but also get ‘Featured Snippets.’ These ‘Featured Snippets’ are increasingly displayed in search results before the listed results. Through continuous editing, you stay up to date, which in turn maintains and improves your SEO ranking.
5. SEO is Measurable
Absolutely, SEO is measurable, but not as you might think, with a tape measure, but with statistics. That’s where an SEO professional like me comes in. I ensure that the measures we develop are logged, analyzed, and evaluated. However, it’s also up to you to recognize the value of traffic increases and resulting purchases.
By using other interesting features from Google, such as Google Adwords, you can find out how many people actually click on your website.
With proper tracking of ad clicks, all necessary metrics can be read:
- What does a click cost?
- How many AdWords clicks occurred in period X?
- How many AdWords clicks in period X resulted in a purchase?
So, anyone still claiming SEO is boring and overrated hopefully understands what it’s really about and the actual benefits you can achieve through search engine optimization. Because SEO is a continuous cycle that aims to stay at the top of the search engine charts and will continue to keep you there.”
