We at Brainsworld360° are thrilled that our promotional campaign for the new KLIPP Bonus Club app has won two prestigious awards – the International Design Award (IDA) in Los Angeles and the London International Creative Competition.
Innovation through AI Integration
With the “KLIPP Bonus Club Campaign,” we set new standards. Instead of traditional photo shoots, we used 360° AI-generated characters, enhanced with our graphic expertise and strategic claim placement. The result? Over 140,000 downloads of the KLIPP app in the first ten weeks! Gottfried Kraft, CEO of KLIPP, said, “For KLIPP’s 35th anniversary, we gifted our customers the Bonus Club app. The collaboration with Brainsworld360° has produced an attention-grabbing and innovative campaign.”
International Recognition
The campaign attracted significant attention, not just in Austria. Adrijana Balatinac from the KLIPP Bonus Club and Tobias Zach from Brainsworld accepted the IDA at the National Museum of Art, Architecture, and Design in Oslo. Petra Grill, Head of Marketing at KLIPP, noted, “The collaboration with Brainsworld360° has demonstrated the value of combining creativity and technology. The positive response to the campaign confirms our path to a digital future.”
KLIPP has shown real courage by taking a pioneering role in character design. The rapid success of the app downloads speaks for itself. Our collaboration with KLIPP was an exciting challenge. The awards validate the impact of our work and KLIPP’s boldness in exploring new avenues.
Conclusion
The dual international recognition for the Bonus Club campaign illustrates the powerful connection between creative ideas and modern technology. We at Brainsworld360° are proud to have been part of this project and look forward to many more innovative challenges.
